30 Jun 2024
Finance & Funding
The programme focuses on tech or tech-enabled scale-ups with solutions for brands, publishers, media and entertainment organisations within the UK and internationally. The first cohort is for just 8 chosen companies.
The programme, delivered in collaboration with GrowthBuilders over 12 weeks, has been designed to bring together industry leaders and AdTech scale-ups to enable collaboration, co-creation, and partnerships and tap into new ways of enabling profitability, growth, and innovation.
During the programme, the AdTech scale-ups will benefit from a world-class business curriculum designed to build fast-growing, long-lasting businesses. The curriculum covers topics such as sales and marketing, operational growth, fundraising, and leading through growth.
Participants also gain access to experts from across PwC’s TMT practice.
The programme culminates with two virtual, external pitch events, during which the 8 AdTech scale-ups present their value propositions to PwC, their large clients, and wider industry leaders.