The Project
Milly stepped in as COO and interim CEO when the VC-funded pre-seed startup's Founder needed to take maternity leave from the business. With total day-to-day ownership, she nurtured a nascent market at the intersection of interior design and eCommerce.
What I Did
1. Systematically improved product/market fit, taking the business from 0 customers to an average MoM acquisition rate increase of +35%.
2. Coached the CX team to remove conversion blockers, delivering a conversion rate to additional revenue streams of +39% from a goal of 20%.
3. Re-negotiated contracts with suppliers improving gross margins by 30% in the first week.
4. Augmented growth marketing strategies, taking traffic to a peak 97% MoM growth with an average MoM marketing spend increase of just 2% and a peak decrease in CPAs as a percentage of revenue/customer of 84%.
The Numbers
Pre-Seed
Company Stage
12
Duration (months)
30
%
Cost reduction
What The Client Said
"I couldn't run this business without you."
Get in touch to see how we can help you achieve something similar.
45 min
Free
