top of page
Op Eff It Logos (5).png

Let's get you ready.

Struggling to raise? Get investor-ready with razor-sharp Ops, Finance, and Strategy in only 4 - 8 weeks.
​
We've helped 300+ businesses with raises of a combined £100m+

What is Op Eff  It?

Op Eff It is an equity-free, anytime accelerator that helps you build Investment Readiness by nailing your Operational Effectiveness. 

​

For investors to have confidence that your business is an opportunity to turn their money into more money, they need to believe that your company can go the distance. 

​

You're incredible at bringing new products to life and winning over customers - and that’s where success starts. But it can also be where it dies. 

​

To scale big and get investment, strong operations and clear strategies are key - and we can help you build them.

Meet Milly.

Milly is a seasoned COO with an MBA from Imperial College London and over 20 years of experience.

 

Milly founded Pay As You Go COO to provide strategic and tactical support to early-stage companies.

  • LinkedIn
Milly 1_edited.jpg

Meet Will.

Will spent ten years with Accenture before moving into startup.

 

He brings rare perspective and extensive experience, having been inside startups, across the table in VC, and alongside founders as a fractional COO/CFO.

  • LinkedIn
Screenshot 2025-05-13 at 19.08.53.png
Neutral We Design your Dreams Instagram Post (6).png

CEO, Tech Scaleup

"Working with Pay As you Go COO was honestly a game-changer. Their approach helped us talk about our Strategy and financials with so much more clarity. We went into investor meetings feeling genuinely prepared and confident. We closed our seed round last year and we’re really excited for Series A."

But why choose us?

We understand the breadth of challenges in building a business and raising for growth because we're both serial business-builders.

​

We can help you strategise, prioritise, and operationalise your way to efficient and effective growth for your company and we can help you secure the best raise on the best terms. 

​

We've both been there and done that.

​

We know the challenges of raising; we've helped 300+ businesses with raises of a combined £100m+. 

Millions...

...of pounds of funding raised via our processes.

Thousands...

...of hours of practical experience.

Hundreds...

...of companies supported to growth by us.

1

Take a free, no-strings Investment Readiness Healthcheck.

2

Receive your unique report highlighting key gaps and next steps.

3

Book a free, no-strings call with us to create a bespoke programme.

4

Programmes last 4 - 8 weeks depending on your unique needs.

How does it work?

What does it cost?

We're as transparent about pricing as possible - no wasting time guessing whether or not you can afford to work with us. 

​

We offer flexible pricing, tailored to your needs. Programmes generally cost between £2.5k - £15k +VAT.

​

Complete the free Investment Readiness Healthcheck to get your bespoke readiness report and a guide price. Then, book a free call to discuss the specifics in detail. 

Neutral We Design your Dreams Instagram Post (6).png

CEO, Tech Scaleup

"Working with Pay As you Go COO was honestly a game-changer. Their approach helped us talk about our Strategy and financials with so much more clarity. We went into investor meetings feeling genuinely prepared and confident. We closed our seed round last year and we’re really excited for Series A."

Get in touch

Love to chat?

Hate to chat?

Follow Milly.

  • LinkedIn
bottom of page