The Project
Milly took ownership of the 20 person Product Department comprising the New Product Innovation & Development, Supply Chain Management, Insights & Customer Strategy, Data Science, & BI functions.
What I Did
1. Led a comprehensive re-pricing investigation across 70 products and 8 currencies, identifying adjustments worth +30% on ATV.
2. Built a new framework for product innovation simultaneously ensuring the future product/market fit and expanding the geographical footprint of the portfolio by +10%.
3. Devised a new approach to selling strategy improving the fill of trips to maintain a >30% GPM on a portfolio that grew in value by +80%.
4. Spearheaded the use of data science to build a predictive model of supply and demand reducing overstock by 300% by extrapolating customer interest from booking behaviours offset against seasonality and macro-level cultural events.
The Numbers
Seed
Company Stage
7
Duration (months)
30
%
Cost reduction
What The Client Said
"You're honestly one of the best leaders I've ever met."
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45 min
Free
