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Business Transformation:
Let’s fix what’s not working.
Feeling stuck, messy, or slower than you should be? We help ambitious businesses identify what’s broken, fix known problems, and remove process inefficiencies so they can move forward with clarity, focus, and momentum.
Business Transformation is about getting the fundamentals right - how decisions get made, how work actually happens, and how strategy turns into action. Whether you already know what’s holding your business back or want us to uncover it with you, we’ll find the issues, fix them properly, and leave you with a business that runs better day to day.
What is Business Transformation?
With us, it’s a focused, structured service designed to help you fix the things that quietly hold your business back.
We don’t just diagnose problems - we roll up our sleeves with you to change how the business operates day to day. That means clarifying priorities, improving ways of working, strengthening accountability, and putting structure around what matters most.
Most businesses carry “operational debt” - processes that worked at one point in time but start creaking with growth. Left unfixed, they slow teams down, frustrate leaders, and drain energy. Done well, transformation creates a business that’s easier to run and better equipped for what comes next.
To scale confidently, you need more than ambition. You need clear strategy, strong operations, and a way of working that actually supports your goals and that’s exactly what we help you build.
Meet Milly.
Milly is a seasoned COO with an MBA from Imperial College London and over 20 years of experience.
Milly founded Pay As You Go COO to provide strategic and tactical support to early-stage companies.
Meet Will.
Will spent ten years with Accenture before moving into startup.
He brings rare perspective and extensive experience, having been inside startups, across the table in VC, and alongside founders as a fractional COO/CFO.
Founder, B2B Saas
“Pay As You Go COO helped us to set our goals in a really clear way. The team feel so motivated and we're already seeing results."
But why choose us?
We understand the breadth of challenges in building a business and raising for growth because we're both serial business-builders. We're startup operators with 35+ years experience across scaling startups, leading VC funds, and large corporates.
We know how businesses really scale.
We’ve worked inside startups, scaleups, and established organisations, helping leaders navigate growth, complexity, and change.
We’ve been there ourselves and we know where things tend to break and how to fix them.
Our work helps you step back, see what’s really going on, and make practical changes that improve focus, execution, and results without blowing everything up or slowing the business down.
How does it work?
1
Book a free, no-strings call with us to let us know what your goals are and what's holding you back.
2
We'll share a detailed proposal with you for your bespoke Business Transformation project.
3
We'll refine the proposal with you and confirm exactly how and when we will deliver.
4
Projects can be quick, focused fixes or deeper multi-month resets - it all depends on what you need.
Founder, B2B Saas
“Pay As You Go COO helped us to set our goals in a really clear way. The team feel so motivated and we're already seeing results."
