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Working with charities - building for impact and scale.
Running a charity or social impact organisation comes with unique challenges, but those shouldn’t limit your ability to grow, operate well, or raise the funds you need. We help mission-led organisations build the clarity, structure, and confidence required to scale their impact.
With deep experience working inside and alongside charities and social impact businesses, we understand what makes the sector different and how to strengthen operations, strategy, and funding without losing sight of purpose.
How we work with charities and social impact businesses.
We’re deeply passionate about working with charities and social impact organisations, and we believe mission-led work deserves the same quality of strategy, operations, financial thinking, and investment support as any high-growth business.
We bring significant experience from inside the sector. We’ve delivered all of our core projects within charities and social impact businesses, and we actively coach founders and leaders in the space, helping them build confidence, clarity, and momentum as they grow.
We also understand the investment landscape for charities and social impact organisations, and we love helping teams raise the funds they need to increase their impact. That includes supporting organisations to become investment-ready and even helping secure funding to enable that work, for example through routes such as Reach Funding.
Meet Will.
Alongside extensive experience across consulting, startups, venture capital, and working alongside founders as a fractional COO/CFO, Will served as COO of the leading suicide prevention charity CALM, The Campaign Against Living Miserably.
He now chair the board of trustees at charity and men's wellness club, Men’s Circle and has advised numerous charities and social impact organisations, bringing first-hand experience of leading mission-driven work from the inside
Meet Milly.
Milly is a seasoned COO with an MBA from Imperial College London and over 20 years of experience.
Milly founded Pay As You Go COO to provide strategic and tactical support to early-stage companies.
She has a particular interest in supporting organisations in the VAWG, medical, and addiction recovery spaces and she works with several charities to help them professionalise their strategies and operations and to learn how to act like a high-growth business without diluting the mission or the remit of the charitable activities.
Founder, B2B Saas
“Pay As You Go COO helped us to set our goals in a really clear way. The team feel so motivated and we're already seeing results."
But why choose us?
We understand the complexity of leading charities and social impact organisations because we’ve worked inside them. We’re operators, advisors, and coaches with deep, hands-on experience navigating growth, governance, funding, and delivery in mission-led environments.
That includes Will’s experience as former COO of the suicide prevention charity The Campaign Against Living Miserably, giving us first-hand insight into the realities of leading a charity from the inside.
We know how impact gets delivered.
We help organisations clarify priorities, strengthen operations, and turn strategy into action so impact isn’t just aspirational, but sustainable and scalable.
We’ve been there ourselves.
How does it work?
1
Book a free, no-strings call with us to let us know what your goals are and what's holding you back.
2
We'll share a detailed proposal with you to layout all the details of your bespoke project.
3
We'll refine the proposal with you and confirm exactly how and when we will deliver.
4
Projects can be quick, focused fixes or deeper multi-month resets - it all depends on what you need.
Founder, B2B Saas
“Pay As You Go COO helped us to set our goals in a really clear way. The team feel so motivated and we're already seeing results."
